Which platforms do Polish gamers prefer?
The extension of the test group and change of the research panel did not affect the leading position with respect to the most popular gaming platforms. Mobile devices (smartphones and tablets) have occupied that position since 2016, and they have been selected by half of the respondents in this year’s edition of the research. Inclusion of the preferences of the oldest surveyed group (gamers aged 55-65) resulted in a general decrease of popularity of specific platforms except the games available on social media, which have been selected by the entire tested population as often as games installed on personal computers and laptops. Older gamers do not frequently use consoles. The biggest decrease has been recorded for browser games. Similarly, as on other markets, also in Poland, that group of gamers has been moving to mobile devices very quickly.
Base: All respondents, N=1430 (2020). PublicisGroupe – Data science – Research, CAWI, June 2020, TG: All, 15-65
Which of the following activities have you done in the last month?