The gender of Polish gamers. What are women playing – what are men playing?
The deterioration of the stereotypical image of a male gamer in Polish public opinion has been a long-term process taking place for many years. For the last six years when the Polish Gamers Research has been conducted, the data generated effectively contributed to the elimination of gender stereotypes among gamers. It could be noted that the trends connected with gaming have been repetitive within the last five years, while on average, women constitute nearly half of all gamers, with minor deviations depending on the research edition. Those results are consistent with the general findings. The share of women in the global Gamer community is significant; in the case of the Asian market, the female community focused on mobile devices is growing faster than the male community. According to Newzoo, in 2017 women constituted 46% of all gamers in the surveyed Internet population aged 10-65 in 13 countries (United States, Canada, United Kingdom, Germany, France, Spain, Italy, Netherlands, Belgium, Poland, Turkey, China, Japan, South Korea).
Please select your gender Base: Respondents, who play games N=1036 (2020)
An analysis of gaming habits depending on gender is very important for understanding the differences in consumer choices and the appropriate adjustment of product or marketing strategies.
The recent edition of Polish Gamers Research indicates that men are a slight majority among the Polish gamer community, which is composed of 51% males and 49% females.
The share of women playing on all five platforms increased in 2020 in comparison to the previous years. The above proves that Polish women play more often and are also cross-platform gamers . Women dominate the mobile platform, where they constitute 52% of all gamers, as well as the social media platform (54%). It should also be noted that the number of Polish women using consoles increased significantly from 27% in 2019 to 42% in 2020. That result was affected, among others, by the lockdown caused by the COVID-19 pandemic and the general increase of gaming frequency by 1/3 of adult Poles.
Which of the following activities have you done in the last month? Base: Respondents, who play games N=1036 (2020)
Males are traditionally dominating in the case of games installed on personal computers (64%), consoles (58%) and browser games (55%); nevertheless, the share of male gamers on those platforms is lower than in the previous years.