What is the occupational status of Polish gamers?
Together with the ageing of the gamer population, the share of those with permanent jobs increases. In 2020, 61% of the respondents aged 15–65 was permanently employed, which means an increase by 10 percentage points in comparison to 2019. That trend is particularly important from the point of view of the purchasing power of Polish gamers. 8% of Polish gamers are students and pensioners. 6% are unemployed or homemakers. 7% of gamers work casually. 5% of the respondents are still in school and 2% on parental leaves.
Determine your current job situation: Base: Respondents, who play games N=1036
Three professional profiles of gamers have been distinguished for the needs of the research, i.e., managers, white-collar workers (clerks, office employees) and blue-collar workers (physical workers) and combined with the habits connected with gaming.
Managers are usually male, aged 35-44, and install from 1 to 4 games on their computers within one month. They also play mobile games a few times a week.
The majority of white-collar are women with higher education who live in the cities with over 500,000 inhabitants. White-collars are an interesting case of gamers, because they include two different age groups. The first are the people aged 25-34, and the other – gamers over 55 years of age. Although white-collars use various platforms, they generally prefer personal computers and mobile devices (smartphones and tablets).
The third profile, blue-collars, principally include men aged 15-55, with primary or secondary education. They come from smaller towns and rural areas. That group should be carefully observed by the producers and people responsible for marketing and acquisition because they use multiple platforms and are highly involved in electronic entertainment. Blue-collars are the most active group of Polish gamers.