About Us

An enthusiast of the video game market, traveling and opera music, Michał began his adventure with games during the era of 8-bit computers. From 1995-2000, he worked in the outdoor advertising industry. Since 2001, he has combined his passion for virtual entertainment and online advertising with a job at GRY-OnLine S.A., the undisputed leader in the Polish gaming media as a Chief Marketing Officer and a Member of the Board. A frequent speaker at industry conferences, such as Digital Dragons, Games Connection, ChinaJoy and Poznań Game Arena. He is also an originator and co-author of the both editions of the ’State of the Polish Video Game Industry’ report, as well as the ‘Polish Gamers Research’ reports. Michał Bobrowski has an MBA from the Polish Open University.

Professionally connected with the video game sector for over 12 years. She specialises in the development of business, product (Product Owner) and monetisation of premium and freemium products. She acquired professional experience working, among others, for Ringier Axel Springer Polska/Onet Group as a Product Manager and Head of Paid Product Monetisation Division, Playlink S.A., GRY-Online S.A. Graduate of the Jagiellonian University. Member of the Top Talent programme at the ESMT business school in Berlin.

Author and co-originator of the series of reports entitled “The State of Polish Video Games Industry” and 6 editions of the “Polish Gamers Research”. Co-founder of the non-profit educational initiative “Polish Gamers Observatory”. Speaker at the industry conferences such as Paris Games Week, Game Connection, Mastering the Games, Digital Dragons, Poznań Game Arena, GIC, as well as a university lecturer. A fan of games, travelling and mountains. A happy mum.